Final Touch Inc

NON-DISCLOSER AGREEMENT

Proprietary & Confidential Information

1.Proprietary and Confidential Information.  Participant acknowledges that its relationship with Final Touch 
is one of high trust and confidence and that, in the course of its work with Final Touch, Participant will have
access to and contact with Proprietary Information (as defined herein) and Confidential Information
(as defined herein).  Participant agrees to hold all such Proprietary Information and Confidential
Information in strict confidence, not to disclose it to others or use it in any way, commercially or
otherwise, except with the express permission of Final Touch, and not to allow any unauthorized person
access to it, either before or after expiration or termination of this Agreement.  Participant further
agrees to take all action necessary to protect the confidentiality of the Proprietary Information and
Confidential Information including, without limitation, implementing and enforcing operating
procedures to minimize the possibility of unauthorized use or copying of the Proprietary Information
and Confidential Information.  For the purposes of this Agreement, “Proprietary Information” shall
mean all information (whether or not patentable and whether or not copyrightable), owned, possessed
or used by Final Touch, including, without limitation, formulas, vendor information, customer information,
apparatus, equipment, trade secret, process, research, report, technical data, know-how, computer
program, software, software documentation, hardware design, technology, marketing or business
plan, forecast, unpublished financial statement, budget, license, price, cost and employee list that is
communicated to, learned of, developed or otherwise acquired by Participant in the course of
Participant’s relationship as a Participant with Final Touch.  For the purposes of this Agreement,
“Confidential Information” shall mean (i) all information furnished by Final Touch or any of its
shed before or after the date hereof, whether oral or written, and regardless of the manner in which it is furnished, (ii) all analyses, compilations, forecasts, studies, interpretations or other documents prepared by Participant for Final Touch in connection with the services, (iii) the existence and terms of this agreement and (iv) any non-public information pertaining to Final Touch, including, but not limited to, its business purpose and activities.  The Proprietary Information and Confidential Information shall remain the property of Final Touch.  No rights to use, license or otherwise exploit the Proprietary Information and Confidential Information are granted to you, by implication or otherwise.  Participant will not by virtue Final Touch’s disclosure of the Proprietary Information and Confidential Information and/or Participant’s use of the Proprietary Information and Confidential Information acquire any rights with respect thereto, all of which rights shall remain exclusively with Final Touch, unless express permission is giving by Final Touch to Participant.

2.This agreement shall survive the termination of the Participant’s participation for any reason.

---

Website Development Agreement

This WEB SITE DEVELOPMENT AGREEMENT ("Agreement") is an agreement between FINAL TOUCH , INC. ("Company") and the party set forth in the related order form ("Customer" or "you") incorporated herein by this reference (together with any subsequent order forms submitted by Customer, the "Order") and applies to the purchase of all services ordered by Customer on the Order (collectively, the "Services").  The parties understand, acknowledge and agree that this is an online agreement which is being entered into in conjunction with the Order.

PLEASE READ THIS AGREEMENT CAREFULLY.

BY SIGNING UP FOR THE SERVICES CREATES A CONTRACT BETWEEN CUSTOMER AND COMPANY, CONSISTING OF THE ORDER, THE APPLICABLE SERVICE DESCRIPTION AND THIS AGREEMENT AND YOU ARE AGREEING TO BE BOUND BY THE TERMS OF THIS AGREEMENT AND ALL TERMS AND CONDITIONS INCORPORATED BY REFERENCE IN THIS AGREEMENT, INCLUDING COMPANY'S USAGE POLICIES.  YOUR USE OF THE SERVICES CONSTITUTES ACCEPTANCE OF THIS AGREEMENT. YOUR AGREEMENT TO THE TERMS HEREOF ALSO CONSTITUTES YOUR AGREEMENT TO THE USER AGREEMENT AND OTHER "TERMS OF SERVICE".

1. TERM AND TERMINATION

A. Term of Agreement. This Agreement shall be effective as of the date set forth on the Order and shall remain in force until seven (7) days after the last Coordination Step as set forth in the applicable Order, which shall take place not later than two hundred twenty days (220) after the Order ("Delivery Date").  Company cannot guarantee the Delivery Date but will use commercially reasonable efforts to perform the Services in an efficient and timely manner.

B. Termination. This Agreement may be terminated by either party upon written notice to the other, if the other party breaches any material obligation provided hereunder and the breaching party fails to cure such breach within thirty (30) days of receipt of the notice.  This Agreement may be terminated by Company (i) immediately if Customer fails to pay any fees hereunder; or (ii) if Customer fails to cooperate with Company or hinders Company's ability to perform the Services hereunder.

2. COMPANY'S AND CUSTOMER'S RESPONSIBILITIES

A. Scope of Work. Customer hereby retains the services of Company to design the Web Site for Customer in accordance with the Order.

B. Changes. Changes to this Agreement, the Order or to any of the specifications of the Web Site shall become effective only when a written change request is executed by the Customer and Company ("Change Order"). Company agrees to notify Customer promptly of any factor, occurrence, or event coming to its attention that may affect Company's ability to meet the requirements of this Agreement, or that is likely to occasion any material delay in the Services.  In the event of a conflict between the terms of this Agreement and a Change Order, the terms of this Agreement shall govern.

C.Customer's Responsibilities. Customer agrees to perform all tasks assigned to Customer as set forth in this Agreement or a Change Order, and to provide all assistance and cooperation to Company in order to complete timely and efficiently the Web Site.  Company shall not be deemed in breach of this Agreement, the Services, a Change Order, or any milestone in the event Company's failure to meet its responsibilities and time schedules is caused by Customer's failure to meet (or delay in) its responsibilities and time schedules set forth herein, a Change Order, or this Agreement.  In the event of any such failure or delay by Customer (i) all of Company's time frames, milestones, and/or deadlines shall be extended as necessary; and (ii) Customer shall continue to make timely payments to Company as set forth in this Agreement and any Change Order(s) as if all time frames, schedules, or deadlines had been completed by Company.  Customer shall be responsible for making, at its own expense, any changes or additions to Customer's current systems, software, and hardware that may be required to support operation of the Web Site.  Unless otherwise contracted with Company or reflected in a Change Order, Customer shall be responsible for initially populating and then maintaining any databases on the Web Site as well as providing all content for the Web Site. With the execution of a Change Order specifically asking Company to assesses the Customer's systems, software and hardware from time to time, Company may agree to perform this function at normal Company rates.

3. WEB SITE DESIGN

A. Design. The design of the Web Site shall be in substantial conformity with the material provided to Company by Customer.  Web Site consultation will be provided according to the number of coordination steps outlined for the plan purchased in the Order.  Customer will provide direction to Company by accessing the Company's Customer Relationship Management system ("CRM") and delivering content for Web site construction within.  Web Site text will be supplied by the Customer unless copywriting services have been purchased.  Development of web pages will take place on the Customer's established web hosting service with Company.  All server technical issues are to be handled by Company unless otherwise noted amongst all parties.  Minor updates and changes include any minor modifications and modifications to work out backend database issues and functionality. This does not include adding features beyond the scope of the Order. Company shall not include, as determined in its sole discretion, any of the following in the Web Site or in Customer's directory on Company's Web Server: text, graphics, sound, or animations that might be viewed as obscene or any illegal activities; links to other we sites that might be viewed as obscene or related in any way to any illegal activities; impressionistic or cartoon-like graphics (unless provided by Customer); invisible text, metatags (i.e., text that is present only when a "Webcrawler" or other Web indexing tool accesses the Web Site), or any other type of hidden text, hidden information, hidden graphics, or other hidden materials; or destructive elements or destructive programming of any type.

B. Coordination Steps. Customer understands that submissions for Web Site development are limited to the number of coordination steps as provided in the Order.  Customer is encouraged to provide as much instruction and direction as possible with each submission.

C. Accessibility of Web Site During Construction. Throughout the construction of the prototype and the final Web Site, the Web Site shall be accessible to Customer through the CRM. Until Customer has approved the final Web Site, none of the Web Pages for Customer's Web Site will be accessible to end users.

D. Completion Date. Company and the Customer shall work together to complete the Web Site in a commercially reasonable manner. Customer must supply Company complete text and graphics content all web pages contracted for within two (2) weeks of the date of the Order unless otherwise noted.  If Customer has not submitted complete text and graphics content within three (3) weeks after the Order, an additional continuation fee of ten percent (10%) of the total Order price will also be assessed each month until the Web Site is published.

F. Copyright to Web Site. Customer acknowledges, understands and agrees that Company may use its own and/or may purchase third party licenses for products or services that are necessary for Company to design and develop the Web Site.  Such products may include, but are not limited to server-side applications, clip art, "back-end" applications, music, stock images, or any other copyrighted work ("Outside Content") which Company deems necessary to purchase on behalf of Customer to design and develop the Web Site.  Customer further acknowledges and understands that any Outside Content used to design and develop the Web Site is owned by Company and/or such third parties and cannot be transferred to Customer and is hereby specifically not transferred to Customer and shall remain the property of Company and/or such third parties.  Outside Content which is owned and/or purchased by Company may be used in the design and/or development of other web sites separate from Customer.  Customer and Company agree that upon payment in full of the fees associated with the design and development of the Web Site,  Customer shall own a worldwide right, title, and interest in and to the Web Site (including, its source code and documentation) (the "Custom Programming").  Customer and Company agree that Company shall retain a worldwide, royalty-free, non-exclusive, transferable, and perpetual right and license to the Custom Programming including, but not  limited to, the right to modify, amend, create derivative works, rent, sell, assign, lease, sublicense, or otherwise  alter or transfer the Custom Programming.  Customer and Company also agree that the design and development of the Web Site may include source code, documentation, and/or application programs that were previously written or developed by Company and modified to meet Customer's specific requirements (the "Code Content").  Customer shall own all worldwide right, title, and interest in and to the Code Content, but shall provide Customer (upon payment in full of the fees associated with the design and development of the Web Site) a  worldwide, royalty-free, non-exclusive, transferable and perpetual right and license to use the Code Content. Company and its subcontractors retain the right to display graphics and other web design elements of the Web Site as examples of their work in their respective portfolios.

4. MAINTENANCE

This Agreement does not provide Web Site maintenance unless a Web Site maintenance plan is purchased.  If the Customer or an agent other than Company attempts updating Customer's pages, time to repair web pages will be assessed at an hourly rate.  Changes requested by the Customer beyond those limits will be billed at the hourly rates set forth in the Order.  This rate shall also govern additional work authorized beyond the maximums specified in the Order for such services as webpage design, editing, modifying product pages and databases in an online store, and art, photo, graphics, or any other services.

5. FEES

A. Development Fee. The total price for all of the work set forth in the Agreement (excluding post-approval modifications not implemented by Customer) shall be set forth in the Order (the "Development Fee").  This price covers all work for the Order (excluding post-approval modifications not implemented by Customer).  Unless otherwise stated in the Order, the Development Fee to Company is due and payable upon placing the Order and Company shall have no obligation to perform any work until payment is received and such funds are cleared from the relevant financial institution. Company's services are "AS-IS, WHERE-IS, WITH ALL FAULTS" and refunds may not be provided for Company's services hereunder.

B. Project abandonment. If after repeated attempts to begin, continue, or finalize the delivery of services, Customer fails to participate, or becomes otherwise unresponsive to Company requests for a period of three (3) months, the project may be considered abandoned, and Company may reduce any refund the Customer may otherwise be entitled to hereunder to zero, and Customer will have forfeited all rights to receive any refund for services purchased online or as described in the original Order Form.

6. INDEMNIFICATION

A. Company Indemnity. In performing services under this Agreement, Company agrees not to design, develop, or provide to Customer any items that infringe one or more patents, copyrights, trademarks or other intellectual property rights (including trade secrets), privacy, or other rights of any person or entity. If Company becomes aware of any such possible infringement in the course of performing any work hereunder, Company shall immediately so notify Customer in writing. Company agrees to indemnify, defend, and hold Customer, its officers, directors, members, employees, representatives, agents, and the like harmless for any such alleged or actual infringement and for any liability, debt, or other obligation arising out of or as a result of or relating to (a) the Agreement, (b) the performance of the Agreement, or (c) the Deliverables, other than Customer's responsibilities and Customer Content. This indemnification shall include attorney's fees and expenses, unless Company defends against the allegations using counsel reasonably acceptable to Customer. Company's total liability under this Agreement shall not exceed the amount of the Development Fee derived by Company under this Agreement.

B. Customer Indemnity.  Customer shall indemnify and hold harmless Company (and its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees) from any and all claims, damages, liabilities, costs, and expenses (including, but not limited to, reasonable attorneys' fees and all related costs and expenses) incurred by Company as a result of any claim, judgment, or adjudication against Company related to or arising from (a) any photographs, illustrations, graphics, audio clips, video clips, text, data or any other information, content, display, or material (whether written, graphic, sound, or otherwise) provided by Customer to Company (the "Customer Content"), or (b) a claim that Company's use of the Customer Content infringes the intellectual property rights of a third party. To qualify for such defense and payment, Company must: (i) give Customer prompt written notice of a claim; and (ii) allow Customer to control, and fully cooperate with Customer in, the defense and all related negotiations.

7. REPRESENTATIONS AND WARRANTIES

A. Company makes the following representations and warranties for the benefit of Customer:

1. No Conflict. Company represents and warrants that it is under no obligation or restriction that would in any way interfere or conflict with the work to be performed by Company under this Agreement and the Order. Customer understands that Company is currently working on one or more similar projects for other clients. Provided that those projects do not interfere or conflict with Company's obligations under this Agreement, those projects shall not constitute a violation of this provision of the Agreement.

2. Conformity, Performance, and Compliance. Company represents and warrants that (1) all Deliverables shall be prepared in a workmanlike manner and with professional diligence and skill; (2) all Deliverables will function under standard HTML conventions; (3) all Deliverables will conform to the specifications and functions set forth in this Agreement; and (4) Company will perform all work called for by this Agreement in compliance with applicable laws. Company will repair any Deliverable that does not meet this warranty within a reasonable period of time if the defect affects the usability of Customer's Web Site, and otherwise will repair the defect within 24 hours, said repairs to be free of charge to Customer. This warranty shall extend for the life of this Agreement. This warranty does not cover links that change over time, pages that become obsolete over time, content that becomes outdated over time, or other changes that do not result from any error on the part of Company.

3. Disclaimer of All Other Warranties. COMPANY DOES NOT WARRANT THAT THE FUNCTIONS CONTAINED IN ITS WEB PAGES OR THE WEB SITE WILL MEET THE CUSTOMER'S REQUIREMENTS OR THAT THE OPERATION OF THE WEB PAGES WILL BE UNINTERRUPTED OR ERROR-FREE. THE ENTIRE RISK AS TO THE QUALITY AND PERFORMANCE OF THE WEB PAGES AND WEB SITE IS WITH CUSTOMER. EXCEPT AS OTHERWISE SPECIFIED IN THIS AGREEMENT, DEVELOPER PROVIDES ITS SERVICES "AS IS" AND WITHOUT WARRANTY OF ANY KIND.  THE PARTIES AGREE THAT (A) THE LIMITED WARRANTIES SET FORTH IN THIS SECTION ARE THE SOLE AND EXCLUSIVE WARRANTIES PROVIDED BY EACH PARTY, AND (B) EACH PARTY DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, RELATING TO THIS AGREEMENT, PERFORMANCE OR INABILITY TO PERFORM UNDER THIS AGREEMENT, THE CONTENT, AND EACH PARTY'S COMPUTING AND DISTRIBUTION SYSTEM.  IF ANY PROVISION OF THIS AGREEMENT SHALL BE UNLAWFUL, VOID, OR FOR ANY REASON UNENFORCEABLE, THEN THAT PROVISION SHALL BE DEEMED SEVERABLE FROM THIS AGREEMENT AND SHALL NOT AFFECT THE VALIDITY AND ENFORCEABILITY OF ANY REMAINING PROVISIONS.

4. Limitation of Liability. IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE, LOST PROFITS, WHETHER OR NOT FORESEEABLE OR ALLEGED TO BE BASED ON BREACH OF WARRANTY, CONTRACT, NEGLIGENCE OR STRICT LIABILITY, ARISING UNDER THIS AGREEMENT, LOSS OF DATA, OR ANY PERFORMANCE UNDER THIS AGREEMENT, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY PROVIDED HEREIN.  THE MAXIMUM REMEDY AVAILABLE TO EITHER PARTY IS ANY AMOUNT PAID BY CUSTOMER HEREUNDER.  COMPANY MAKES NO WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED, WITH REGARD TO ANY THIRD PARTY PRODUCTS, THIRD PARTY CONTENT OR ANY SOFTWARE, EQUIPMENT, OR HARDWARE OBTAINED FROM THIRD PARTIES.

B. Customer makes the following representations and warranties for the benefit of Company:

1. Customer represents to Company and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to Company for inclusion in the Web Site are owned by Customer, or that Customer has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend Company and its subcontractors from any claim or suit arising from the use of such elements furnished by Customer.

2. From time to time governments enact laws and levy taxes and tariffs affecting Internet electronic commerce.  Customer agrees that the client is solely responsible for complying with such laws, taxes, and tariffs, and will hold harmless, protect, and defend Company and its subcontractors from any claim, suit, penalty, tax, or tariff arising from Customer's exercise of Internet electronic commerce.

C. Confidentiality.  The parties agree to hold each other's Proprietary or Confidential Information in strict confidence.  "Proprietary or Confidential Information" shall include, but is not limited to, written or oral contracts, trade secrets, know-how, business methods, business policies, memoranda, reports, records, computer retained information, notes, or financial information. Proprietary or Confidential Information shall not include any information which: (i) is or becomes generally known to the public by any means other than a breach of the obligations of the receiving party; (ii) was previously known to the receiving party or rightly received by the receiving party from a third party; (iii) is independently developed by the receiving party; or (iv) is subject to disclosure under court order or other lawful process.  The parties agree not to make each other's Proprietary or Confidential Information available in any form to any third party or to use each other's Proprietary or Confidential Information for any purpose other than as specified in this Agreement.  Each party's proprietary or confidential information shall remain the sole and exclusive property of that party. The parties agree that in the event of use or disclosure by the other party other than as specifically provided for in this Agreement, the non-disclosing party may be entitled to equitable relief. Notwithstanding termination or expiration of this Agreement, Company and Customer acknowledge and agree that their obligations of confidentiality with respect to Proprietary or Confidential Information shall continue in effect for a total period of three (3) years from the Effective Date.

8. FORCE MAJEURE

Neither party will be liable for, or will be considered to be in breach of or default under this Agreement on account of, any delay or failure to perform as required by this Agreement as a result of any causes or conditions that are beyond such Party's reasonable control and that such Party is unable to overcome through the exercise of commercially reasonable diligence. If any force majeure event occurs, the affected Party will give prompt written notice to the other Party and will use commercially reasonable efforts to minimize the impact of the event.

9. RELATIONSHIP OF PARTIES

A. Independent Contractor. Company, in rendering performance under this Agreement, shall be deemed an independent contractor and nothing contained herein shall constitute this arrangement to be employment, a joint venture, or a partnership. Company shall be solely responsible for and shall hold Customer harmless for any and all claims for taxes, fees, or costs, including but not limited to withholding, income tax, FICA, and workers' compensation.

B. No Agency. Customer does not undertake by this Agreement, the Order or otherwise to perform any obligation of Company, whether by regulation or contract. In no way is Company to be construed as the agent or to be acting as the agent of Customer in any respect, any other provisions of this Agreement notwithstanding.

10.       NOTICE AND PAYMENT

A. Any notice required to be given under this Agreement shall be in writing and delivered personally to the other designated party at the addresses listed in the Order mailed by certified, registered or express mail, return receipt requested or by Federal Express.

B. Either party may change its address to which notice or payment is to be sent by written notice to the other under any provision of this paragraph.

11.       JURISDICTION/DISPUTES

This Agreement shall be governed in accordance with the laws of the State of Washington. All disputes under this Agreement shall be resolved by litigation in the courts of the State of Washington including the federal courts therein and the Parties all consent to the jurisdiction of such courts, agree to accept service of process by mail, and hereby waive any jurisdictional or venue defenses otherwise available to it.

12.       AGREEMENT BINDING ON SUCCESSORS

The provisions of the Agreement shall be binding upon and shall inure to the benefit of the Parties hereto, their heirs, administrators, successors and assigns.

13.       ASSIGNABILITY

Customer may not assign this Agreement or the rights and obligations thereunder to any third party without the prior express written approval of Company.  Company reserves the right to assign subcontractors as needed to this project to ensure on-time completion.

14.       WAIVER

No waiver by either party of any default shall be deemed as a waiver of prior or subsequent default of the same of other provisions of this Agreement.

15.       SEVERABILITY

If any term, clause or provision hereof is held invalid or unenforceable by a court of competent jurisdiction, such invalidity shall not affect the validity or operation of any other term, clause or provision and such invalid term, clause or provision shall be deemed to be severed from the Agreement.

16.       INTEGRATION

This Agreement constitutes the entire understanding of the Parties, and revokes and supersedes all prior agreements between the Parties and is intended as a final expression of their Agreement. It shall not be modified or amended except in writing signed by the Parties hereto and specifically referring to this Agreement. This Agreement shall take precedence over any other documents which may conflict with this Agreement.

17.       NO INFERENCE AGAINST AUTHOR

No provision of this Agreement shall be interpreted against any Party because such Party or its legal representative drafted such provision.

18.       DISPUTES

Customer and Company agree to make a good-faith effort to resolve any disagreement arising out of, or in connection with, this Agreement through negotiation. Should the parties fail to resolve any such disagreement within ten (10) days, any controversy or claim arising out of or relating to this Agreement, including, without limitation, the interpretation or breach thereof, shall be submitted by either party to arbitration in Mount Vernon, Washington and in accordance with the Commercial Arbitration Rules of the American Arbitration Association. The arbitration shall be conducted by one arbitrator, who shall be (a) selected in the sole discretion of the American Arbitration Association administrator and (b) a licensed attorney with at least ten (10) years experience in the practice of law and at least five (5) years experience in the negotiation of technology contracts or litigation of technology disputes. The arbitrator shall have the power to enter any award that could be entered by a judge of the state courts of Washington sitting without a jury, and only such power, except that the arbitrator shall not have the power to award punitive damages, treble damages, or any other damages which are not compensatory, even if permitted under the laws of the State of Washington or any other applicable law. The arbitrator must issue his or her resolution of any dispute within thirty (30) days of the date the dispute is submitted for arbitration. The written decision of the arbitrator shall be final and binding and enforceable in any court having jurisdiction over the parties and the subject matter of the arbitration. Notwithstanding the foregoing, this Section shall not preclude either party from seeking temporary, provisional, or injunctive relief from any court.

19.       READ AND UNDERSTOOD

Each Party acknowledges that it has read and understands this Agreement and agrees to be bound by its terms and conditions.

20.       DULY AUTHORIZED REPRESENTATIVE

If this Agreement is executed then each Party warrants that their representative whose signature appears on such signature pages is the duly authorized by all necessary and appropriate corporate actions to execute this Agreement.

This file was last modified September 8, 2010.

With the growing and fast paced industry, the survival of businesses without adequate marketing and branding strategy is not possible at all. Marketing is one of those essential components of organization functions that are directly responsible for the success of company. Final Touch Inc. believes that developing a brand is even more important than the marketing as it has direct impact on customer’s mind and influences his decisions to buy a product.  It is obvious that no one will be buying your item if it does not have good reputation. Similarly decisions of being good and bad are not made in isolation, you have to be flexible enough to consider customers demands and yet stick with your uniqueness to keep up the identity.

Brand recognition is something that cannot be developed forcefully. In fact, it comes automatically by your ways of providing the service and interacting with all stakeholders including your customers, vendors, employees and every single group falling in your micro environment. Unfortunately in this current competitive environment very few companies are truly successful in establishing their brand recognition. If your brand is not fully recognized in the market, no matter how good your product or service is, it will not at all cultivate the seed of success for your business.

According to Final Touch Inc. there is a great importance of brand recognition and it is one of those factors that can bring enormous change in the sales and strategies of any business. To make your product or service more recognizable, all you need is to put continuous efforts in making your product different from that of your competitor. This can be done by adding more value and quality in order to move on to the next step. In fact, this is the best way to compete in the market by equalizing customer demands with your company goals.

Put yourself in place of customer and think if you were given the choice of buying between the two products what you will choose. If your mind clicks on the competitor then you really need to work on it and come up with ideas on how to make your items distinguishable and if it calls up your product then you need to think on how to improve it further as this process never stops. This is a thought process whereby a customer decides between different brands and chooses the best based upon several factors.  Never forget that your competitors will always work on brand recognition and image development so this process should never stop on your side as well.

 

Knowing exactly about the current market demands and maintaining equilibrium in ‘what your business wants to achieve’ and how to achieve it makes you a real and successful entrepreneur. A business manager cannot successfully run business operations if strategic goals are uncertain. Strategic management is one of the most important and core functions in every operating business. It is not a one-time process focusing just on the goals and objectives of a business; it is in fact the name given to a course of action whereby a business critically evaluates and organizes overall operations essential for long term success of business. Final Touch Inc. strongly believes that with a vague strategic management policy, a business will not only face difficulties in running day to day matters but will also fail to cope with any abnormal change affecting the market.

Strategic management consulting is an intense need of every business – however it does not mean that you have to hire financial and management consultants to define your company goals and objectives. In this current era, when every business delineates its objectives and strategic plans with antagonistic approach, you should fully understand the market and consumer demands in order to come up with best possible preferences.

Strategic management requires you to plan on where you want to see the business in maybe next two or three years and how to get it there. Decision making in strategic management should always be done after considering all essential factors. You need to consider possible environmental factors, potential and existing competitors and their proposed strategies, declining and emerging market trends, projected technological changes, possible diversification and lastly the study of consumer spending ways in next few years. At Final Touch Inc., businesses are strongly advised to stick with the same strategic plans as a slight change in that will completely change the patterns of tactical and operational management. However you can always amend it in the lights of new development and then reconcile everything else.

Strategic management process is no doubt a critical part and acts as a guiding principle that can help businesses to stay on top of premeditated goals and objectives. According to Final Touch Inc., businesses should also pay some attention on how to make strategic management more effective. This can be done by motivating employees via all three reward patterns and considering all parameters to make sure that nothing is going on to harm your strategic management policies.

Every corporate entity has its unique brand identity which clearly represents the mission and vision statement of a business. Image and Branding are the most important aspects for every business in this current competitive environment. Customer’s decision of buying your product or service directly depends on the brand image and overall reputation. There is no other opinion that a company with more than one brand image or having no clear identity cannot make progress at its best. If a company is renowned with respect to quality and prompt service delivery, all components of micro and macro environment will be attracted in a positive manner. At Final Touch Inc., we always focus on helping customers to develop a powerful and striking brand image in order to lead the market.

Image and branding are two distinct nature of success factor, each one having its own importance. Image generally refers to the corporate image of any business that depends on some basic functions of business. With time, if a company has succeeded in winning customer’s confidence via providing excellent service and quality support – then there isn’t anything left that can harm its image. The company will be looked upon as a reliable, efficient and quality service provider in that industry. Customers will be convinced easily with the marketing campaigns. And this is how Final Touch Inc. helps customers in designing a powerful image promotion plan which ultimately assists in achieving strategic goals in a short span of time.

Final Touch Inc. has outlined quite a few steps for businesses that want to improve their corporate image and brand identity. At first, businesses need to concentrate on identifying initial goals and make a plan showing prospected benefits if the plan is followed. When a company markets itself, it basically markets the brand and all related services in order to promote them. Therefore, people will only be attracted when a company has good image in providing quality support, reasonable corporate representation, in place standard procedures to keep the quality, environment friendliness and a few other critical success factors.

An important aspect of image and branding is to have a transparent business structure where customers can freely rely on. Companies will only achieve desired results when they think from a customer’s point of view. We have a simple tip for you - figure out if you were a potential customer, what you would like to see while buying any product or service from your own company. Once you have an answer, start working on it until the company has good brand recognition.

Client support and relationship are the key functions of any business which act as a backbone for its business development and strategic implementation of long term goals. An outstanding client support and relationship helps to groom and establish the brand name of a company, while maintaining overall operations and focusing client satisfaction to optimize mutually valuable relationship between consumers and organizations on durable basis. The way customers are welcomed and treated can greatly influence their future decisions to do business with a company. Effective customer relations strategies include back and forth communication via voice and non voice channels, analytical and problem solving attitude with teamwork based on the organization's commitment to meet customer needs. Customer relationship management has four key activities called customer life cycle.

The first phase is customer selection: e-business facilitates and improves target customers through segmentation process. Final Touch Inc believes in providing valued features to the clients at its feasible location by categorizing them in smaller segments so that it can be carried out easily. Second phase is customer acquisition: client acquisition can be carried out by making promotions, providing incentives and services, profiling them and through direct emailing. Basically customer acquisition is the process of attracting customers for their first purchase. The third stage of client support and relationship management is customer retention. Customer retention ensures that customers can return and buy for a second time. This is most likely to be the purchase of a similar product or service, or the next level of product or service.

Final Touch Inc focuses to use ServQual formula which is an essential thing to retain customers for long term. It is the combination of service with quality and also includes intangible ingredients like reliability, keeping promises, responsiveness, assurance, trust, professionalism, empathy, caring and specialized services in order to make your client feel that your company stands out from the crowd. Moreover Final Touch evaluates online customer behavior through recency analysis: which is the total time elapsed since last action or query of customer. Frequency analysis that is the frequency of queries made. And lastly monetary value analysis: value of purchases made and future potential of purchases.

The fourth and last stage of client relationship management is customer extension. Customer extension introduces products and services to loyal customers that may not wholly relate to their original purchases. These are additional, supplementary products. It includes increasing life time value of the product or service by reselling, up selling and reactivating. Few other tips for the client management and satisfaction are to call the client and discuss the situation and tentative solutions. Always keep your client informed when things go wrong. Watch those promises and do not promise what you can not deliver. Lastly keep adding the value to you and your business by bringing the client ideas.

Final Touch Inc believes that competitors and markets make up the inner layer of the environmental shell. A detailed knowledge of both is essential for the development of effective strategy. And for this purpose Final Touch Inc uses various methods of market research to find out information about specific target markets and their needs, competitors market trends and customer satisfaction with quality service delivery. Final Touch Inc holds an idea that a key aspect of strategy development is the identification and then meeting the customer unmet or never addressed demands.

Final Touch Inc delivers market research study and market strategy recommendations by combining their global market intelligence and best leveraged from companies throughout the world. The market research process of Final Touch Inc comprises five steps in total. The first step is to define the problem in detail with a view of the bigger picture and its linkage with all other sides of the picture. The second step is the exploratory research on the possible solutions of the matter which is followed by a questionnaire design in the form of customer feedback. Fourth step includes formation of sample design to be implemented in order to resolve or improve prevailing situation.

The fifth and last step is data collection about the current market conditions and customer analysis. Market research also includes the appraisal of present situation of similar services in the market. Final Touch Inc. assesses the marketing strategy being used by competitors that includes pricing policy, distribution, advertisement strategy and promotional campaigns.

Final Touch Inc follows a definite marketing research methodology which revolves around conducting the customer analysis using five things segmentation (groups of people with similar needs), motivation that is one of the most valued features of service for the customer, unmet needs, customer history of using a product or service and financial performance of the customer. Competitive analysis is the next thing which is properly governed. Self analysis of Final Touch Inc accompanies service efficiency, positioning and advertising the pricing techniques and distribution through certificates or written confirmation. Finally, the findings, implications and recommendations are provided in a format that allows the information to be used for management decision making and to be acted upon directly. It should be emphasized that marketing research is conducted to assist management in decision making and is not a means or an end in itself.

Strategy planning is an organization’s road map, an organized process of decision making or more exactly a course of action including the specification of resources required to meet business objectives. Final Touch Inc has been founded on the fundamentals of strategy planning as its core competency. In today’s highly competitive environment, budget oriented planning, scenario based planning, regression analysis, trend analysis, and forecast based planning methods are insufficient where economic conditions and external or internal factors vary drastically. In such a dynamic condition Final Touch Inc uses the strategic planning exercises to help the management team think strategically. It will definitely save time, build consensus, and make better decisions when you apply the most advanced strategic thinking concepts.

Final Touch Inc follows the pattern of reasonable planning process ranging from the mission statement, which it refers to the formation of mission statement accompanying with vision and strategic intent. Next step to be followed is objectives formation which refers to formulating practical and attainable goals. For situation analysis Final Touch Inc includes in strategy planning the tools based on strategic management like: product or sector life cycle analysis, strategic groups, market segments, convergence and organizational SWOT. PESTEL analysis and value chain management are few of its additional features.

Final Touch Inc devises its strategy on rational Top down Approach. Strategic planning has three steps: strategic analysis that is the examination of current strategic position; strategic choices which is generating the best option available and strategic implementation that is the translation of missions and visions into practical business operations. In implementation, Final Touch Inc readily translates the strategy into specific policies for functional areas such as marketing, research and development, procurement, production and information systems.

After imposing the changes it needs to be controlled and monitored strictly. Final Touch Inc imposes and adapts changes according to the varying needs and pace of the environment. For this, strategy planning is conducted at three levels of the organization. The top most level is corporate level strategy deciding long term directions. Second level is the tactical level strategy which formulates the mission statement. Functional level is the lower most level which handles day to day functions of the organization. Final Touch Inc is keen to make a strong operational capability which can leads to successful implementation of corporate strategy even if there are gaps at the corporate or tactical level.

With the increased competition in global marketplace, it has become essential for every business to keep a constant check on its operations, inner structure; identify best strategies and resolve any issues. No business runs perfectly without identifying its strategic goals and plans; and the root cause of many business failures is its undefined objectives and strategies. The need of business consultancy is only required when your business structure and its essential functions are not inline with each other and there’s a lack of coordination. This is the reason, Final Touch Inc always advises its customers to define their strategies for product direction, client services, marketing & branding and the management style. Identifying week areas of your business will not only save you hiring a business consultant but also provides an opportunity to understand building blocks of your business and knowing how to improve them.

Usually entrepreneurs require business consulting in the areas of marketing, branding and business planning. When it comes to market your product and service, you really need to act smartly. We at Final Touch Inc believe that the first step is to attain customer’s attention and acquire their confidence. Factors like customer indecisiveness, skepticism, indifference or confusion are top sales killers which need to be addressed firstly. Besides this, there is a great need to study the relationship between target market, potential customer and consumer needs. While defining tactical goals, businesses also need to analyze the financial performance and customers buying habit. This will all help you to foster the right marketing strategies.

Entrepreneurs also need to understand project management in the sense of managing the scope, time and budget of a certain project. This has great importance when you try to cross breakeven level and enter into profitability. Customer acquisition is carried out through search engine campaigns, bulk email marketing, online partnerships, referrals, personal relations and interactive adverts; it also enables you to gain customer retention using different channels, use several approaches and evaluate customer behavior. Customer extension is the major issue which requires you to increase the life time value by reselling, up selling and reactivating.

Very next and an essential part of business consulting process is to make yourself completely aware of the internal & external factors involved in business operations and their solutions. Generally in business consulting, you need to focus on supply chain management, industry expertise, mid market expertise and thought leadership. You need to work on unfreezing the existing processes of your organization, then change the behavior of employees and refreeze the new systems. Procurement, information technology, product or service development, order processing, manufacturing, distribution and customer services are the key areas of most of the business consulting processes.

Online marketing or internet marketing is a relatively new, but rapidly expanding and fundamentally important aspect of strategic implementation. Indeed in many organizations, it may be regarded as a functional aspect of marketing strategy and certainly of the business model. Final Touch Inc considers online marketing very different from ordinary business marketing and brings six categories of organic benefit: costs are reduced, capability is increased, communications are refined, control is enhanced, customer service is improved and competitive advantage may be achieved depending on the competitor’s reaction.

Online marketing processes include not only e-marketing and sales, but supply chain and channel management, manufacturing and inventory control, financial operations and employee’s workflow procedures across an entire organization. Essentially e-business technologies empower customers, employees, suppliers, distributors, vendors, and partners by giving them powerful tools for information management and communications. Online marketing or e-marketing is always confused with e-commerce. Any business marketing using online media is known as e-marketing, while on the other spectrum, if there is financial transaction involved with the electronic process using internet technologies, it is e-commerce.

Final Touch Inc always pays attention to the permanent and reliable sources of online marketing. Since a web presence is essential for a business to grow in all dimensions, a dynamic website, blog and social media activity, is the best way to develop sell your products and services to prospective local and international clients.

Customer satisfaction is the most important aspect of business development through e-marketing. There are certain online marketing tips that can truly enhance the worth of your business. The website needs to show complete contact information, this will help customers to rely on the company that if something goes wrong, someone will be there to listen to them. Impressive profile of products or services search engines is great idea of marketing business through online sources. Data warehousing to map customer needs that is FAQ`s, auto replies, built in call back facility and queries recording is also essential in this regard. Customer relationship management CRM needs to be focused separately. E-branding, that is, to make your site attractive through animations and slide shows inclusion.

Driven by competitive pressures, companies are employing online marketing for a variety of purposes. Its main advantage is the increase in revenues through optimal customer and partner management. Online marketing strengthens the operational core of a business by reducing the amount of loss and instability. In addition to this, it fortifies interactivity that is pull mechanism and push model. Industry structure enhances customer relations and removal of intermediations, agents and distributors. Hence e-marketing has been playing a role of bridge between businesses and end customers in a most effective manner.

Project management is a name given to phenomena of planning, organizing, enabling and supervising resources by putting maximum effort to accomplish the goals and objectives. People usually confuse the word project with process. Well - managing a process is not a project; in fact project is an activity which has a definite start, middle and an end. It consumes resources like time, capital, manpower etc. Every project has three basic characteristics ranging from the scope of the project, time constraint and its cost (budget and benefit over cost). Project management is an implementation tool for strategic choices & plans e.g. process change, technology development and quality management.

Some of the initial steps towards project management includes: managing tasks in a proper sequence with coordination, that is, segregation of duties and ability to delegate. Assigning and managing tasks with greater ease can get early warnings for delayed work and bottle necks. Secondly there is a need to align resources adequately. There is always a need to align resources and schedule everything to overcome these limitations and time constraints.

Now there comes a question that how to measure the performance of a project team? The initiative reporting interface lets you to easily measure the actual results versus budgeted performance with total in ease. It is important that you closely monitor budget, reduce costs and improve efficiency. For effective project management you need to draft an adequate project plan. Project plan is a project strategy and it should be developed from the project initiation document.

Few of the features of project plan can be the introduction of project purpose, its scope and possible outcomes. A brief overview of project details and summary of its scope needs to be discussed in a thoughtful manner. Then there is a need to look up for human resources, their skills, fixed assets and others. Managerial and technical process plans are mainly reporting plans, tools, methods, techniques, infrastructure and documentation. Lastly, the evaluation plan which is based on deliverable measurement. And in the end you should be aware of the quality plans and risk management assessment. Best of all create concrete bond between your business strategy and project processes. You can be provided with best project management solutions you need and make available skill set or technology to run the project management office effectively.